Monday, November 3, 2008

How to get your website to the top of google using offpage optimization?

I don't know about you, but I get extremely excited when I see my new keywords at the top of Google for the very first time. Making big changes in ranking is primarily done by what is called offpage optimization. Earlier I mentioned there were two types of search engine optimization.

  • Onpage Optimization
  • Offpage Optimization

We've gone over onpage optimization, so let's move on to offpage optimization which is what really makes a HUGE difference in your site's ranking. Properly planned offpage optimization will make the difference between your website ranking #900, and ranking #1 on Google!

So, what is offpage optimization anyway? Offpage optimization basically consists of all of the ranking factors that are NOT located on your webpage, that the search engines look at when ranking a website.

These include:

  • Which websites link to you
  • The number of websites linking to you
  • The Google of the website linking to you
  • The page title of the website linking to you
  • The anchor text used in the link linking to you
  • The number and type of links linking to the website that's linking to you.
  • The number of outbound links on the website that is linking to you
  • The total number of links on the website that is linking to you
  • Whether or not the websites linking to you are deemed by Google as an authority
  • website.
  • The IP Address of the websites linking to you.
  • Plus some other things that we'll get to later...

Copy the top rank website and get the #1 position

Biggest misconception about ranking well in the search engines

Onpage search engine optimization are things that you can change ON your webpage.

  • Title tag
  • Header tags
  • Bolding, Italicizing, Underlining
  • Alt image tags11111
  • Meta Tags
  • Etc.

Offpage search engine optimization comes down to basically 1 thing, which websites are

linking to your wesbite and how they're doing it.

  • Anchor text uses in your link
  • The title of the page your link is on
  • The page rank of the page your link is on
  •  Etc.

By now, I'm hoping you see that it's the offpage search engine optimization factors that will get your website to the top of the search engines. Again, the onpage factors are things you SHOULD do, but are not nearly as important as the offpage factors.

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